Email Marketing 101 – Everything You Need to Know

Email marketing should be one of if not the very first thing which you tackle when you start a new website. For every bit of traffic which you send to your website without a list in place, you are leaving a lot of money on the table. This is because an email list can be your most profitable moneymaking tool, and even if you have no plans to monetize it or to make money off of it when you first start a website, you want to have as many subscribers in place when you finally do decide that you want to monetize your list.

Now that I’ve touched on part of why having an email list is so important, let’s bring you up to speed on the basics of running your list and getting it started in an article I’m calling email marketing 101.

First, the email software provider whom you go with is very important. It’s most important that you go with the best early on because you cannot easily transfer your entire email list later on. Instead, you have to get every single subscriber who is on your list to re-opt in to your new email list and oftentimes only a fraction of your list will actually complete this.

Email software providers mostly vary by price, services, and ease of use. Generally speaking, the two best available are Get Response and Aweber, so you’ll likely find yourself choosing between one of them.

Once you have your e-mail list in place, you need to create both your autoresponder emails and your sign-up box form.

Your autoresponder emails are the preliminary emails which automatically get sent out when someone signs up for your newsletter for the first time. You determine how many messages you want to be automatically send in this fashion and you can choose the frequency or spacing in between each one.

Autoresponder emails are important because they help to both promote your name and company, they get your subscriber familiar and acquainted with you while developing a relationship, it gives them accustomed to receiving e-mails from you, and you can use autoresponder emails as a powerful sales tool.

The sign-up form is just that. This is a form which you will place prominently on your website so that any time a visitor comes to your site, they will have the option of signing up for your email list. It’s essential to get this in place as soon as you start directing traffic to your website so you can start building your list as soon as possible.

On the sign-up box, you should mention what sort of content your newsletter will provide, a privacy policy which says that you respect your subscriber’s privacy and will not share their email address with anyone else, and you should mention the free incentive which you plan on giving out to entice people to sign up for your email list.

There is still a great deal more to cover, and I’ve put together a video to cover additional topics of interest such as more on how to best leverage your incentive to increased sign ups and additional info like pictures of what my autoresponder looks like so you can get an idea of an outline of what yours should look like and how you can turn it into your website’s most valuable resource.